Oct 9, 2018

The case for robust pre-production

Game development is always a time consuming and expensive endeavor – even if you are a scrappy indie you are losing a ton of money in terms of opportunity cost: you could be working a steady day job for a salary. It is common for Indies and AAA game studios to embark into a long 24+ month development cycle and realize midway that something doesn’t feel right.  Maybe the initial concept is just not that fun, maybe management realized that the target market is too narrow to make economic sense to continue development, or maybe the team is not well matched to the scope of the game. Regardless of the cause, producers have a responsibility to their team and backers to pull the plug early.